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Thermoplastic Polyurethanes (TPU) are used invarious end-uses such as footwear & sporting goods, automotive, building& construction, industrial products, wire & cable, and medical products. It is also used in small volumes in adhesives & sealants,aerospace and marine equipments. TPU offers exceptional benefits by bridging the gap between flexible rubber and rigid plastics. The biggest TPU market and application outlet is in the footwear & sporting goods industry, currently accounting for 40% of the global demand. In the footwear industry, TPU has seen rapid growth as the market has moved towards high performance sports shoes and more importantly as a result of increasing fashion trends for footwear with thicker soles. On account of its excellent durability and resistance, TPU is used in manufacturing of sporting goods such as in-line skates, surfboards, ski boots, goggles and others.

The global TPU demand in 2017 was estimated to be around 504 kilo tons and it is forecast to grow at a CAGR of 5.3% between 2017 and 2025 to reach 761 kilo tons in 2025. Asia-Pacific was the biggest market at global level in 2017 accounting for almost 61% of the demand on account of increase in footwear & sporting goods and improved automotive production. The primary driver for growth in demand of TPU in Asia-Pacific has been the migration of labor intensive downstream conversion industries,shifting of footwear production from developed high labor cost regions like North America and Western Europe, apart from burgeoning population growth and increasing living standards, both of which are driving growth in domestic demand for consumer goods also.

North America and Western Europe together account for around 30% of global TPU consumption. Asia-Pacific region will increase its market share to 68% by 2025 to reach around 520 kilo tons. North America and Western Europe are expected to slightly decline their current market share of 15% to around 12% each by 2025. In the long-term forecast till 2025, North America and Western Europe are estimated to witness average growth rates between 2%-3%. Central & Eastern Europe is estimated to grow at a CAGR of 3.8% while the Rest of the World which includes Central & South America and Middle East & Africa together is likely to witness high growth rate of around 5%, albeit on a lower volume base.

Asia-Pacific will see the strongest level of demand growth spurred on by China.The consumption of TPUs in China has been increasing, mainly because of increasing demand from its end-use industries like footwear manufacturing and sporting goods. Around 55% of China’s demand was from footwear & sporting goods applications including microcellular products. The country has the largest and most diverse manufacturing sector and still remains one of the attractive locations for manufacturing. The chemicals and petrochemicals industry along with the increasing expansions and industrialization will create opportunities for thermoplastic elastomers which in turn will create growth for footwear production. India is the largest global producer of footwear after China accounting for around 13% of global footwear production and the country is expected to witness a boom on account of favorable government policies,infrastructure improvements and technology up gradation.
In the European region, the biggest application for TPU is the industrial sector followed by the footwear & sporting goods.

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